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Public Speaking in Business

Part 1: Introduction

Public speaking is an essential skill for anyone in business. Whether you are presenting a proposal, pitching a product, or delivering a keynote speech, effective public speaking can make or break your success. While some people are natural public speakers, others find it daunting. The good news is that public speaking is a learnable skill. In this blog, we will cover everything you need to know about public speaking for business, including top tips and quotes from successful business leaders.

Part 2: Preparing for Your Speech

Before you even step on stage, there are several things you can do to prepare for your speech. First and foremost, make sure you know your audience. What are their interests and concerns? What are their pain points? Understanding your audience will help you tailor your message to resonate with them.

Another essential aspect of preparation is knowing your material. Take the time to research your topic and organize your thoughts in a logical way. Use visuals to enhance your presentation, but don't rely on them too heavily. Your message should be able to stand on its own.

Finally, practice, practice, practice. Rehearse your speech in front of a mirror, with friends, or in front of a camera. This will help you become more comfortable with your material and confident in your delivery.

“90% of how well the talk will go is determined before the speaker steps on the platform.” - Somers White

Part 3: Overcoming Nervousness

It's natural to feel nervous before speaking in public. However, there are several things you can do to overcome your nerves. First, take deep breaths and practice relaxation techniques like meditation or yoga. This will help calm your nerves and clear your mind.

Another technique is to reframe your thinking. Instead of thinking of your nerves as a sign of weakness, think of them as a sign that you care about your message and want to do your best.

Finally, be prepared. Knowing your material and practicing your speech will help you feel more confident and less nervous.

"Courage is not the absence of fear, but rather the assessment that something else is more important than fear." - Franklin D. Roosevelt

Part 4: Delivering Your Speech

When it's time to deliver your speech, there are several things to keep in mind. First, start strong. Begin with a hook that captures your audience's attention and sets the tone for your presentation. You want to make sure you grab their attention from the start.

Next, use your body language to enhance your message. Make eye contact with your audience, use gestures to emphasize key points, and vary your tone and pitch to keep your audience engaged.

Finally, end with a strong conclusion. Summarize your main points and end with a call to action. You want your audience to leave feeling inspired and motivated.

"Great speakers are not born, they're trained." - Dale Carnegie

Part 5: Handling Q&A

After your presentation, you may be asked to answer questions from the audience. This can be intimidating, but it's also an opportunity to engage with your audience and reinforce your message.

First, listen carefully to the question and make sure you understand it before answering. If you don't know the answer, be honest and offer to follow up later.

Next, keep your answers concise and to the point. Avoid rambling or getting off topic. If you're not sure about the answer, it's better to say so than to give inaccurate information.

Finally, don't be defensive. Remember that the purpose of Q&A is to engage with your audience and address their concerns. Even if you receive a challenging question, stay calm and professional in your response.

"The most powerful leadership tool you have is your own personal example." - John Wooden

6: Handling Technical Difficulties

No matter how well prepared you are, technical difficulties can happen. From malfunctioning microphones to presentation software glitches, it's essential to be prepared for any scenario.

First, have a backup plan. If your presentation relies heavily on technology, have a printed copy or an alternative presentation ready to go in case of technical difficulties.

Next, remain calm and professional. Don't panic or become flustered. Instead, take a deep breath and calmly address the issue.

Finally, use humor to defuse the situation. A well-timed joke or lighthearted comment can help ease tension and make the audience feel more comfortable.

"Always be prepared to improvise." - Tom Peters


Public speaking is a vital skill for anyone in business. It can help you communicate your ideas effectively, build your brand, and establish yourself as a thought leader in your industry. By following these tips and learning from successful business leaders, you can become a confident and effective public speaker. Remember to prepare, overcome nervousness, deliver your speech with confidence, handle Q&A with professionalism, and be prepared for any technical difficulties that may arise. With practice and dedication, you can master the art of public speaking and take your business to new heights.

Mark Westbrook

Speaking Coach


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