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Persuasion 2.0: Unlocking the Power to Change Minds as a Speaker

In a world where differences seem irreconcilable and minds appear impenetrable, the task of changing someone's perspective can feel like an exercise in futility. The modern era is rife with polarizing debates, particularly on political issues that permeate every aspect of our lives. How can we hope to bring enlightenment to those entrenched in darkness? Fortunately, a convergence of ancient Greek wisdom and modern research provides us with a glimmer of hope. So, let's embark on a journey to discover the secrets of persuasive discourse and find out how discussing values can tame the ferocious tigers of argumentation.

Speaking Coach
Powerful Speakers have the ability to change minds

The Ancient Greek Wisdom of Persuasion

The ancient Greeks were no strangers to the art of argumentation. They developed the first courts and advocates to navigate a litigious society, granting them invaluable insights into the power of persuasive discourse. At the heart of their approach lay a simple yet profound principle: agreement on the problem precedes the exploration of solutions. This problem-solution structure has endured for over two millennia, serving as the foundation for constructive debates across time.

Delving even deeper, the Greeks introduced a more refined model known as the Residues Method—a problem-solution structure 2.0, if you will. In this approach, the spotlight is on the "residue." It may sound like a perplexing term, but fear not, for within it lies an elegant development. The essence of the Residues Method lies in fairly presenting opposing points of view, succinctly summarizing their arguments, and highlighting the flaws within. This requires the speaker to momentarily suspend personal bias and passionately argue for a position they may vehemently disagree with. It may feel like a logical tightrope walk, but the mental gymnastics involved serve as wonderful practice for the brain.

Once the opposing viewpoints have been laid bare, the speaker presents their own perspective without engaging in direct rebuttal. By leaving their argument standing unchallenged, they convey an air of fairness and impartiality. This approach defuses much of the tension that usually accompanies these debates and creates an environment conducive to productive discussions.

The Power of Discussing Values

Drawing from modern research, we unearth a vital third step to enhance the art of persuasion: discussing values. Before delving into the battleground of arguments, we take a moment to reflect on our deeply held beliefs and core values. It need not be an elaborate exercise—a simple list of virtues such as family, honesty, thrift, obedience to the law, helping neighbors, and remembering to vote suffices. We then ask ourselves to arrange them in rank order, determining which values hold the utmost importance to us.

Surprisingly, this step works wonders. When individuals have had the opportunity to contemplate and express their values, a remarkable transformation occurs. The ferocious tigers of argumentation metamorphose into docile kittens, enabling a more reasonable exchange of ideas. Why does this happen? It turns out that when people feel centered, heard, and secure in their values, they become more receptive to alternate perspectives. In essence, discussing values acts as a cognitive lubricant, easing the friction that often accompanies debates.

The Three-Step Approach to Changing Minds

Now that we have explored the wisdom of the ancient Greeks and the insights of modern research, let us assemble a three-step approach to wield the power of persuasion effectively.

Step 1: Establishing Common Ground

Before engaging in a contentious discussion, it is crucial to establish common ground. By finding areas of agreement or acknowledging the shared understanding of a problem, the foundation for constructive dialogue is laid. This step sets the stage for fruitful exchanges and encourages a sense of camaraderie among participants.

Step 2: The Residues Method

Building upon the Greek principle of problem-solution structure, we adopt the Residues Method to navigate complex issues. Fairly presenting opposing viewpoints allows for a comprehensive examination of arguments. By highlighting the flaws within those positions, we invite critical thinking and foster an atmosphere where ideas can be scrutinized objectively. It may feel uncomfortable to advocate for a viewpoint that contradicts our own, but the exercise sharpens our ability to recognize the strengths and weaknesses in any argument.

Step 3: Discussing Values

Before diving headlong into the sea of debate, we take a brief detour to reflect on our values. By discussing and ranking them, we center ourselves and create an environment conducive to open-mindedness. This pre-argument step allows us to approach discussions with a heightened sense of understanding, empathy, and reason. It acts as a bridge, connecting us to our shared humanity and diffusing the animosity that often hampers productive discourse.


In a world plagued by divisiveness, changing someone's mind may seem like an insurmountable task. However, by harnessing the wisdom of the ancient Greeks and incorporating the insights of modern research, we can elevate the art of persuasion to new heights. Embracing the problem-solution structure, practicing the Residues Method, and engaging in value-centered discussions, we pave the way for more constructive and reasonable exchanges of ideas. Let us remember that our purpose extends beyond simply persuading others; it is about fostering understanding, empathy, and bridging the divides that separate us. So, let us embark on this journey armed with knowledge and a commitment to reason, for in doing so, we can help illuminate the darkest corners of the world with the light of enlightenment.


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