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Communicating Company Culture




An organization's culture is a critical component that greatly impacts its success in the long run. It defines the behavior of its employees, their work ethics, and the way things are done within the company. Culture encompasses a company's vision, ethos, values, and beliefs, and communicating it effectively is crucial to maintaining a consistent and effective workplace environment.


Why Communication Matters

An organization's culture is often intangible, but it is present nonetheless, and communicating it to employees and customers is a proactive measure. By working within an organization, employees are already a part of its culture, but if it is not communicated effectively, different employees may have different interpretations. This can lead to inconsistencies and inefficiencies in the workplace. By clearly communicating the company culture, employees will have a better understanding of the company's purpose and goals, leading to greater engagement and productivity.


Be Transparent

It is important to be transparent about the company culture and how it relates to the business. Employees will not be able to fully embrace the culture if there is a disconnect between what is being said and what is being done. For example, if a company that provides remote working software refuses to adopt a flexible work policy, it goes against the company's values. To build trust and engagement, senior management should actively engage with employees to ensure they understand the company's purpose and goals.


Authenticity is Key

A company culture that is merely lip service will not be effective. It must be seen as an integral part of the business, and if you want employees to be invested in it, it must be attractive and authentic. This means that leaders must live and breathe the culture and inspire employees to do the same.


Lead by Example

Leaders must embody the company culture themselves if they expect employees to embrace it. For example, if open communication and collaboration are core values, leaders should not close themselves off in their offices and dismiss employee ideas.


Appreciation Goes a Long Way

Expressing appreciation and gratitude can foster a culture of recognition and help employees feel invested in the company. A positive and appreciative work environment promotes happiness, positivity, and a sense of unity, leading to greater success.


Integrating Culture into Everything

Company culture should be woven into every aspect of the business. It can be integrated into the induction process and company meetings, and HR should consider cultural fit when recruiting and evaluating performance. If the company culture emphasizes collaboration, then having employees compete with each other will likely have a negative impact.


Culture Champions

Within every organization, there are employees who embody the company culture. These individuals can be leaders or just employees who are passionate about the company's mission. Recognizing these individuals as examples of the company culture can inspire others to align their behavior and work patterns with the culture. By having culture champions, employees are encouraged to emulate them, further solidifying the company's culture.


In conclusion, company culture is a critical component of an organization's success, and effective communication is key to ensuring consistency and buy-in from employees. Leaders must lead by example, be transparent and authentic, and integrate culture into every aspect of the business to create a positive and productive workplace environment.





Mark Westbrook - Culture Communication Coach

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