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Better Speech Writing

Strategies for Better Speech Writing:

Understanding Your Audience and Defining Your Objective and Defining Your Objective


Effective speech writing is crucial for engaging an audience and conveying your message with impact. In this series of articles, we will explore various strategies for improving your speech writing skills. In this first article, we will discuss the importance of understanding your audience and defining your objective when crafting a speech. By tailoring your speech to your audience and having a clear objective in mind, you can create a compelling and focused message.

Understanding Your Audience

Understanding your audience is the foundation of effective speech writing. By researching and analyzing their demographics, interests, and needs, you can tailor your speech to resonate with them. Consider the following strategies:

  1. Conduct thorough research: Gather information about your audience's age, gender, cultural background, educational level, and any specific interests or concerns relevant to your speech topic.

  2. Analyze their expectations: Understand why your audience is attending the event or listening to your speech. What do they hope to gain or learn? What challenges or questions might they have?

  3. Adapt your language and tone: Use vocabulary and terminology that your audience can easily understand. Adjust your tone to match the occasion and the preferences of your listeners.

  4. Incorporate relatable examples: Connect with your audience by using examples and anecdotes that they can relate to. By understanding their experiences, you can make your speech more relevant and engaging.

Defining Your Objective

Having a clear objective is essential for delivering a focused and coherent speech. Consider the following tips when defining your objective:

  1. Identify your main message: Determine the core idea or key message you want to convey to your audience. What do you want them to remember or take away from your speech?

  2. Set specific goals: Define what you aim to achieve through your speech. Is it to inform, persuade, entertain, or inspire? Be specific about the desired outcome.

  3. Stay focused on your objective: Once you have defined your objective and message, ensure that every part of your speech contributes to them. Avoid tangents or unrelated information that might dilute your main points.

  4. Craft a compelling thesis statement: Summarize your main message in a concise and impactful thesis statement. This statement will guide your speech and provide a clear direction for your content.

Conclusion: Understanding your audience and defining your objective are crucial steps in effective speech writing. By tailoring your speech to your audience's needs and having a clear objective in mind, you can create a speech that engages, informs, and inspires. In the next article, we will explore the importance of using storytelling techniques and practicing active voice and concise language in your speeches. Stay tuned for more valuable insights on enhancing your speech writing skills.

Looking to get help with writing better speeches? I offer 1-2-1 speech writing coaching on Zoom no matter where you are!

Mark Westbrook - Speech Writing Coach


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