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How to Structure Your Speech?

Public speaking is one of the most common fears, and it's not like we're taught how to give successful presentations in school. But as a public speaking coach, I’m here to help! In this article, I’m going to share with you my top tips for how to structure your speech for maximum impact.

When it comes to structuring a speech, there is no one-size-fits-all solution. The structure of your speech will vary depending on the purpose of your speech, the length of time you have to deliver it, and the audience you are speaking to. However, there are some general tips that can help you structure your speech engagingly and effectively.

Begin the Presentation with a Bang: The first few seconds of your speech are crucial. You need to grab your audience’s attention and make them want to listen to what you have to say. One way to do this is to start with a strong opening statement. It could be a question, a shocking statistic, or a personal story.

Keep It Simple: When planning your speech, it’s essential to keep the structure simple. That means having a clear introduction, body, and conclusion. Each section should flow logically from the one before it. If you try to pack too much information into your speech, your audience will get lost, and you’ll lose their attention. So, focus on making your points clearly and concisely.

Use Signposts: One way to keep your audience engaged is to use signposts. These key phrases signal to the audience what you will talk about next. For example, introducing a new topic might say, “There are three reasons why this is important.” It tells the audience what to expect and helps them follow your argument.

Use Concrete Language: When giving a speech, it is essential to use language your audience will understand. It means using concrete and specific words rather than abstract and general. For example, instead of saying, “I’m going to talk about my vacation,” say, “I’m going to talk about my trip to the beach.” It will help your audience to follow your speech more easily.

Avoid Filler Words: Filler words are words we use to fill space or time when speaking. Examples of filler words include “um,” “uh,” “like,” and “you know.” Using too many filler words can make your speech sound choppy and can be distracting for your audience. Try to minimize the use of filler words by taking a deep breath before you start speaking and pausing if you need to think of what to say next.

Use Storytelling: Storytelling is a powerful tool that you can use to make your speeches more engaging and memorable. Try to use vivid language and plenty of detail when telling a story. It will help paint a picture in your audience’s mind and make them feel right there with you.

Use Humor: Humour is another great way to engage your audience and make your speeches more enjoyable. However, it is important to use humor sparingly, as too much can be distracting or even offensive. When using humor, ensure it is appropriate for your audience and topic.

Find Your Narrative: A great way to make your speech more engaging is to find a narrative. This means that you should organize your speech around a central story or theme. This will help your audience to follow your argument and remember the main points of your speech.

End with a Strong Conclusion: Your conclusion is the last thing your audience will hear, so it's important to make it strong. Summarize the main points of your speech and leave your audience with a final thought or call to action. This can be a memorable quote, a question for the audience to consider, or a challenge for them to take action.

Practice, Practice, Practice: The more you practice, the more confident you will be when delivering your speech. Rehearse your speech in front of a mirror, or better yet, in front of a friend or family member. This will help you to identify any areas that need improvement and give you a chance to practice your delivery.

Be Yourself: It's important to remember that you are the expert on the topic of your speech, and the audience is there to hear what you have to say. Don't try to be someone you're not or use language that you're not comfortable with. Speak in your own voice and be authentic.

In conclusion, structuring your speech effectively can be the difference between a successful presentation and a flop. By following these tips, you can grab your audience's attention, keep them engaged, and leave them with a lasting impression. Remember to keep it simple, use signposts, concrete language, and storytelling, avoid filler words, and use humor and narrative. And most importantly, practice, practice, practice!

Mark Westbrook

Speaking Coach


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